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Throughout the financing statistics of various industries in 2021, the high-margin adult products track has also become a hot spot for many investment moguls to focus on investment.

Enterprise data show that in the past decade, China's erotic goods track a total of 98 financing events, involving 61 brands, the total amount of disclosed financing over 5.340 billion yuan. Among them, 2015 financing events to achieve breakthrough growth, a total of 25<o:p></o:p>

In 2016, the number of financing events reached the peak of the last decade, with a total of 28 events;<o:p></o:p>

In 2017, the disclosed financing amount reached the highest level in the past decade, at RMB 4.026 billion, mainly due to the acquisition of "Jiesbang" by Renfu Pharmaceutical, an A-share listed company, for a high price of USD 600 million.<o:p></o:p>

Around 2016, brands such as Honey Day Technology, Chun Shui Tang and He Fun received several rounds of funding, with many first-tier institutions such as Dachen Cai Zhi, Shenzhen Venture Capital and Matrix Partners China as the investors behind them. During the year, at least 28 companies in the industry received financing, with a total public funding amount of over 1 billion yuan. The four major erotic brands Love Lovers Health, Chun Shui Tang, He Fun and Tao Hua Wu were even listed on the New Third Board in the same year.<o:p></o:p>

In 2021, a number of erotic brands have completed financing. The female erotic brand "Adult Candy", the new retail brand "Love Moves", and the erotic play brand "SauceDesign Irrational" all received new financing in the first three quarters. Among them, "Adult Candy" had the most impressive financing results, announcing the completion of RMB 250 million Series A financing on September 7. The second highest funding was raised by the new retail brand "Love Heart" and the adult toy brand "Pink Punch". Love Moves, which focuses on new retailing of erotic products in the hotel scene, received a 10 million RMB A+ round of funding.<o:p></o:p>

Since ancient times, men and women have always been a taboo and extremely sensitive topic, which is not unrelated to the influence of Confucian culture. This is due to the influence of Confucianism. This has led to the adult products industry in China being a lukewarm industry for many years in the past. With the development of the Internet era, the gradual opening of the mind, from the previous generation to talk about "sex", and then to the "generosity" of the post-90s, the acceptance of new toys is much greater than that of the grandparents. In addition, with the development of the Internet and mobile Internet era, the influx of capital, adult products track has long been in the hidden corner of the growth of a hundred billion market, and in the early stages of development showed a high growth trend.<o:p></o:p>

China's adult products market is growing into a $100 billion market and the whole market is heating up.<o:p></o:p>

The market size of China's erotic e-commerce reached 38.92 billion yuan in 2019, and has continuously maintained a high growth rate of over 50%.<o:p></o:p>

It is expected that by 2020 China's erotic e-commerce market size will exceed 60 billion yuan, the overall erotic goods market size will exceed 130 billion, and erotic e-commerce customers exceed 400 million people.<o:p></o:p>

The data released by Wisdom Research Consulting shows that China is the world's largest producer of adult products, occupying about 60%-80% of the total market.<o:p></o:p>

The market size of China's adult products industry has grown from 68.22 billion yuan in 2018 to 113.44 billion yuan in 2020.<o:p></o:p>

Total industry profits, on the other hand, grew from RMB 27.42 billion in 2018 to RMB 51.19 billion in 2020. In terms of per capita consumption levels of adult products, according to incomplete statistics, China has accounted for US$27.4 billion (approximately RMB176.2 billion) of adult products consumption in recent years.<o:p></o:p>

Especially since the epidemic the sales of physical sex dolls have been going up, dozens of times more than before. Physical sex dolls are one-to-one restored adult sex products, they have male love dolls and female love dolls, while we can also choose to customize a full size sex doll of our own according to our preferences, they can meet our needs and fantasies.<o:p></o:p>