We can credit First Lady Melania Trump's style with helping at least four American businesses, including three based here in New York.
Norisol Ferrari, Reem Acra and Ralph Lauren were each tasked with designing Mrs. Trump's wardrobe for this past weekend's historic events.
On the heels of President Donald Trump's inauguration, Manhattan-based Ralph Lauren Corp. saw its stock spike in the hours following Melania's arrival. The company saw its stock peak Friday at $89.32 a share, up from a Thursday closing of $88.20 a share. Whether it will continue today remains to be seen.
Opponents of Lauren's decision to design Mrs. Trump's wardrobe have resorted to using the hashtag #BoycottRalphLauren in their social media posts.
Friday morning, Mrs. Trump drew comparisons to former first lady Jacqueline Kennedy Onassis, thanks to Lauren's custom design that consisted of a mock turtleneck marieprom dress, cashmere cropped cutaway jacket and long gloves.
Lauren, who once outfitted the U.S. Olympic team and donated $13 million to help restore the Betsy Ross flag, has dressed four other first ladies, according to The New York Times. Reporter Vanessa Friedman pointed out how Mrs. Trump's "America First" wardrobe reflected the overall message of President Trump's inauguration speech.
On Thursday, Jan. 19, Mrs. Trump wore a gold dress from New York-based Lebanese designer Acra for a dinner at Union Station, and earlier in the day she appeared for a wreath laying ceremony at Arlington National Cemetery wearing Ferrari's military-inspired coat and sheath prom dresses uk.